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Perfection for all
The Sony α7 III offers a full-frame back-illuminated CMOS sensor and other imaging innovations, fast response, easy operation and reliable durability.
Control over creative expression
With outstanding imaging capabilities and ultra-fast performance in a compact body, the α7 III gives you the power, precision and flexibility you need to capture unique moments your way.
Reproduce scenes in realistic detail
A back-illuminated image sensor and an advanced image processing system meet a wide range of shooting needs with high-quality imaging capabilities you'd only expect from a full-frame camera.
Impressive processing speeds
The 24.2-megapixel Exmor R™ CMOS sensor features a back-illuminated structure and is combined with BIONZ X™ and front-end LSI. This combination can achieve up to two times faster data readout speeds and up to 1.8 times higher data processing performance.
Back-illuminated full-frame sensor
Higher sensitivity and readout speed - The camera's back-illuminated 35mm CMOS full-frame sensor optimizes light sensitivity, expands the circuit scale and outputs very high-speed data using a copper wire layer for faster transmission.
Reduced image noise in high-resolution
Image quality improved by up to 1.5 steps -
The technologies for detail reproduction and area-specific noise reduction simultaneously ensure that image details are retained and image noise is reduced. Highly effective performance in the medium to high sensitivity range allows you to shoot at high ISO values - the a7 III covers an extremely wide sensitivity range from ISO 100 to 51,200.
Subtle gradation from shadow to bright areas
A dynamic range of up to 15 stops is achieved at low sensitivity settings, thanks to a redesigned CMOS sensor and image processor that ensure smooth gradation from shadow to bright areas.
Faithful color reproduction
More accurate color reproduction straight from the camera -
Color reproduction performance has been significantly enhanced. As a result, the subjects in your shots have more natural colors that faithfully reproduce how the colors actually look.
No camera shake with 5-axis stabilization
The high-precision stabilization achieves a 5.0 step improvement in shutter speed using a stabilization unit and gyro sensors and algorithms. This system compensates for camera shake with many Lens and offers excellent performance.
14-bit RAW output for rich color gradations
For more natural gradation, the BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor enables data output in 14-bit RAW, even in silent mode or continuous shooting mode.
4DFOCUS - Autofocus continues to evolve
Autofocus performance has been improved by optimally applying the same autofocus innovations as the α9. So once the α7 III captures subjects with unpredictable movements, such as dancers, boxers and wildlife in action, it keeps them in focus.
This camera also has an impressive number of phase-detection autofocus points: 693 covering approximately 93% of the image area and 425 densely placed contrast-detection autofocus points for better focusing.
Fast Hybrid AF combines AF phase detection for excellent speed and tracking with high-precision AF contrast detection. This system doubles the autofocus speed.
Improved AF tracking for fast-moving subjects - The autofocus performance inherited from the α9 provides AF tracking with greater precision for continuous shooting of fast, action-packed scenes. Faster readout of the image sensor allows even complex subject movements to be tracked and sudden movements to be accurately predicted.
Improved AF algorithms contribute to high autofocus precision at light levels down to EV-3 and provide more reliable autofocus for scenes in the dark.
Autofocus with 693-point focal plane and phase detection not only covers a wide area and responds instantly - it offers high tracking performance even with an A-mount lens mounted via LA-EA3 lens adapter.
Eye Detection AF revolutionizes portraits -
With the α7 III, Eye Detection AF can now be used in AF-C mode to achieve effective eye detection/tracking performance when shooting: Even when the face is partially in the dark, even when the subject is looking down and even in backlit conditions.
The α7 III has a touch focus function and a touch pad function. This allows you to move the focus area intuitively with a finger movement when using the viewfinder.
Use autofocus for photos while the focus area is enlarged in the viewfinder or on the monitor, and enlarge the view after autofocusing.
AF areas/points can be changed when switching between horizontal and vertical orientation. You can assign focus point settings to custom buttons.
Fast continuous shooting captures the most important moments
The α7 III can take continuous shots at up to 10 frames per second with AF/AE tracking and up to 8 frames per second in Live View mode. The camera also supports silent shooting at up to 10 frames per second with AF/AE tracking and maximum resolution.
Up to 177 JPEG (standard) images, 89 compressed RAW images or 40 uncompressed RAW images can be captured in a single burst.
This camera enables silent shooting at up to 10 frames per second with AF/AE tracking. Silence can be critical in scenes where even quiet noises can ruin the ideal shot.
Artificial light flicker is detected and the shutter is timed to minimize possible exposure and color anomalies when shooting at fast shutter speeds or during continuous shooting.
Groups of continuous shots can be quickly and easily viewed, deleted or protected. You can access a menu screen and change settings or control photo playback during data processing.
High-resolution 4K HDR2
In addition to the ability to capture stunning 4K movies by oversampling 2.4 times, the camera offers a new HLG (Hybrid Log-Gamma) image profile that supports an instant HDR workflow.
Full pixel display without binning for high resolution 4K movies - The pixel display without binning in 35mm full-frame mode makes it possible to compress approximately 2.4 times as much data as required for 4K movies (QFHD: 3,840 x 2,160), minimizing moiré effects and image defects. In addition, 4K recording uses the XAVC S format with bit rates of up to 100 Mbps.
Improved fast hybrid autofocus for video recording - The fast hybrid autofocus with phase detection and contrast detection locks onto moving subjects and tracks them smoothly. A wide autofocus range, similar to that for stills, is now also available for movies. Reduced autofocus speed in the lower range allows for more pronounced effects when focusing slowly.
HLG (Hybrid Log-Gamma) for instant HDR workflow - Movies shot in HLG image mode are displayed faithfully with minimal under- or overexposed areas without color corrections.
S-Log improves gradation from shadows to mid-tones and a wide dynamic range of up to 14 steps. You can choose from a frame rate between 1 and 120/100 fps for up to 60x time-lapse and 5x slow motion.
Reliable features and controls in a compact body
The α7 III's operation is enhanced with quick controls while shooting, amazingly clear views via Tru-Finder, versatile connectivity, extended recording time with multiple power sources, and high durability and resistance in humid and dusty conditions.
Longer battery life for more shots at profile length
The new α7 III uses an NP-FZ100 battery that offers up to 2.2 times the capacity of an NP-FW50. This allows you to take up to 710 shots on a single full charge. With the optional BC-QZ1, you can charge your battery even faster.
Two media slots, support for UHS-II
With two media slots - including one with UHS-II compatibility for fast data processing - the α7 III can perform simultaneous or relay shooting, separate RAW/JPEG data and photos/videos, and move data between cards.
My Menu: get to your favorites faster
You can register up to 30 frequently used items on the new My Menu for recall in seconds. You can create and customize an optional menu.
Rating function
With the rating function, you can rate captured photos with 1 to 5 stars directly on site. For this function, if assigned to a custom button, use the playback screen.
High connectivity for smooth workflow
USB 3.1 Gen 1 compatible USB Type-C™ port provides smooth and easy high-speed remote transfer to a PC for editing large image files created with PC tethering shots.
Imaging Edge Software Suite from Sony
Use "Remote" to control shooting remotely while monitoring scenes via Live View on the PC screen; "Edit" to convert RAW data into high quality photos; and "Viewer" to view, rate and select photos from a list of shots.
Other product features:
G Lens standard zoom lens
Dual AA elements for outstanding resolution
Nano Coating by Sony reduces ghosting and flare
Direct Drive SSM for quiet, high-precision focus operation
Dust and splash resistant design
Covering the important focal length range between 24 and 105 millimeters, this new full-frame Lens offers outstanding image quality in a lightweight, compact design that photographers and videographers have come to expect from G Lenses.
The FE 24-105 mm F4 G OSS Lens can be used for a wide variety of shots such as landscapes, portraits and weddings. This lens also has a fast, accurate and quiet autofocus function for both still and video shooting, making it an ideal addition to Sony's comprehensive range of E-mount lenses.
Outstanding optical performance and superb resolution
Sony's new FE 24-105mm F4 G OSS lens guarantees razor-sharp images throughout the zoom range, while producing pleasing 'bokeh' or background blur at all focal lengths.
This high image quality is due to its sophisticated optical design with four aspherical lens elements, two of which are precision AA (Advanced Aspherical) lens elements. There are also three ED (Extra-low Dispersion) glass elements which, together with the aforementioned aspherical lens elements, ensure that chromatic aberrations are minimized and photos or videos can be taken with extremely high resolution.
The lens is also equipped with Sony's special nano-coating to minimize ghosting and light reflections and has a circular aperture to ensure the high-quality bokeh characteristic of the G series lenses.
Compact, lightweight design and shooting flexibility
The new FE 24-105mm F4 G OSS lens weighs only around 663 grams, making it the lightest lens in its class[i].
Combined with one of Sony's compact E-mount bodies, it provides photographers with a far more portable and easier-to-use camera system that significantly increases their shooting flexibility.
The new Lens is not only compact and very versatile with its focal length range of 24 to 105 mm, it is also suitable for impressive close-ups thanks to its minimum focus distance of just 38 centimeters. Optical image stabilization is also integrated, making it easier to take sharp, blur-free hand-held shots.
State-of-the-art and precise autofocus
To capture fast-moving subjects in sharp focus, the new standard zoom lens is equipped with a DDSSM (Direct Drive SSM) system that can position the lens elements extremely precisely and quietly. This autofocus and a constant F4 aperture at all focal lengths makes the SEL24105G the lens of choice for photo and video recording.
The versatility of the new standard zoom lens is further enhanced by the customizable focus hold button, a dust and splash resistant design and a fluorine coating on the front element that minimizes contamination from dust, water, oil and other contaminants.
[i] Compared to all other standard full-frame zoom Lens currently available on the market 24-105mm F4 (as of 25 October, 2017)
Outstanding image sharpness in all areas
Four aspherical elements minimize distortion, while ED (Extra-low Dispersion) glass elements minimize chromatic aberrations. A circular aperture and carefully controlled aberration shape provide more expressiveness with beautiful, smooth background bokeh and natural highlights that complement outstanding sharpness and clarity of focused areas.
Solution with one Lens for versatile use
Despite excellent optical performance and a high zoom factor, the weight is only 663 grams (23.4 ounces). The compact, lightweight design also fits E-mount lenses for outstanding system mobility and ease of use. Capture a wide variety of subjects and situations with this one powerful Lens.
Constant F4 aperture and fast AF for photos and videos
Thanks to a constant F4 aperture throughout the zoom range, brightness is guaranteed even when the focal length changes. The Direct Drive SSM AF drive system enables fast, precise, quiet focusing. All these features make the FE 24-105mm F4 G OSS an excellent choice for both stills and video recording.
Professional reliability and operability
A fluorine coating on the front lens element prevents contaminants such as oils, dirt and water from adhering to the lens. A dust- and moisture-resistant design1 and an individually adjustable focus hold button also contribute to professional reliability and operability.
Die Sony a7 III überzeugt in allen Bereichen und ist ein wahrer Allrounder in der Alpha 7 Familie. Die spiegellose Vollformatkamera sticht durch ihren rückwärtig belichteten Exmor R CMOS Bildsensor mit 24,2 Megapixeln hervor, der jedes Detail einfängt. Zusammen mit dem besonders großen Dynamikumfang mit 15 Blendenstufen, einem Lichtempfindlichkeitsbereich von ISO 100 bis 51.200 sowie einem 4D Autofokussystem mit einer Sensorabdeckung von 93 Prozent erzeugt die a7 III atemberaubende Fotos. Doch auch beim Videodreh überzeugt die Kamera: Sie besitzt über diverse 4k Videofunktionen und einen detailgenauen Hybrid-Autofokus. Sie punktet weiterhin mit zahlreichen Vernetzungsmöglichkeiten und der Kompatibilität mit der Imaging Edge Software Suite von Sony.
Perfection for all
The Sony α7 III offers a full-frame back-illuminated CMOS sensor and other imaging innovations, fast response, easy operation and reliable durability.
Control over creative expression
With outstanding imaging capabilities and ultra-fast performance in a compact body, the α7 III gives you the power, precision and flexibility you need to capture unique moments your way.
Reproduce scenes in realistic detail
A back-illuminated image sensor and an advanced image processing system meet a wide range of shooting needs with high-quality imaging capabilities you'd only expect from a full-frame camera.
Impressive processing speeds
The 24.2-megapixel Exmor R™ CMOS sensor features a back-illuminated structure and is combined with BIONZ X™ and front-end LSI. This combination can achieve up to two times faster data readout speeds and up to 1.8 times higher data processing performance.
Back-illuminated full-frame sensor
Higher sensitivity and readout speed - The camera's back-illuminated 35mm CMOS full-frame sensor optimizes light sensitivity, expands the circuit scale and outputs very high-speed data using a copper wire layer for faster transmission.
Reduced image noise in high-resolution
Image quality improved by up to 1.5 steps -
The technologies for detail reproduction and area-specific noise reduction simultaneously ensure that image details are retained and image noise is reduced. Highly effective performance in the medium to high sensitivity range allows you to shoot at high ISO values - the a7 III covers an extremely wide sensitivity range from ISO 100 to 51,200.
Subtle gradation from shadow to bright areas
A dynamic range of up to 15 stops is achieved at low sensitivity settings, thanks to a redesigned CMOS sensor and image processor that ensure smooth gradation from shadow to bright areas.
Faithful color reproduction
More accurate color reproduction straight from the camera -
Color reproduction performance has been significantly enhanced. As a result, the subjects in your shots have more natural colors that faithfully reproduce how the colors actually look.
No camera shake with 5-axis stabilization
The high-precision stabilization achieves a 5.0 step improvement in shutter speed using a stabilization unit and gyro sensors and algorithms. This system compensates for camera shake with many Lens and offers excellent performance.
14-bit RAW output for rich color gradations
For more natural gradation, the BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor enables data output in 14-bit RAW, even in silent mode or continuous shooting mode.
4DFOCUS - Autofocus continues to evolve
Autofocus performance has been improved by optimally applying the same autofocus innovations as the α9. So once the α7 III captures subjects with unpredictable movements, such as dancers, boxers and wildlife in action, it keeps them in focus.
This camera also has an impressive number of phase-detection autofocus points: 693 covering approximately 93% of the image area and 425 densely placed contrast-detection autofocus points for better focusing.
Fast Hybrid AF combines AF phase detection for excellent speed and tracking with high-precision AF contrast detection. This system doubles the autofocus speed.
Improved AF tracking for fast-moving subjects - The autofocus performance inherited from the α9 provides AF tracking with greater precision for continuous shooting of fast, action-packed scenes. Faster readout of the image sensor allows even complex subject movements to be tracked and sudden movements to be accurately predicted.
Improved AF algorithms contribute to high autofocus precision at light levels down to EV-3 and provide more reliable autofocus for scenes in the dark.
Autofocus with 693-point focal plane and phase detection not only covers a wide area and responds instantly - it offers high tracking performance even with an A-mount lens mounted via LA-EA3 lens adapter.
Eye Detection AF revolutionizes portraits -
With the α7 III, Eye Detection AF can now be used in AF-C mode to achieve effective eye detection/tracking performance when shooting: Even when the face is partially in the dark, even when the subject is looking down and even in backlit conditions.
The α7 III has a touch focus function and a touch pad function. This allows you to move the focus area intuitively with a finger movement when using the viewfinder.
Use autofocus for photos while the focus area is enlarged in the viewfinder or on the monitor, and enlarge the view after autofocusing.
AF areas/points can be changed when switching between horizontal and vertical orientation. You can assign focus point settings to custom buttons.
Fast continuous shooting captures the most important moments
The α7 III can take continuous shots at up to 10 frames per second with AF/AE tracking and up to 8 frames per second in Live View mode. The camera also supports silent shooting at up to 10 frames per second with AF/AE tracking and maximum resolution.
Up to 177 JPEG (standard) images, 89 compressed RAW images or 40 uncompressed RAW images can be captured in a single burst.
This camera enables silent shooting at up to 10 frames per second with AF/AE tracking. Silence can be critical in scenes where even quiet noises can ruin the ideal shot.
Artificial light flicker is detected and the shutter is timed to minimize possible exposure and color anomalies when shooting at fast shutter speeds or during continuous shooting.
Groups of continuous shots can be quickly and easily viewed, deleted or protected. You can access a menu screen and change settings or control photo playback during data processing.
High-resolution 4K HDR2
In addition to the ability to capture stunning 4K movies by oversampling 2.4 times, the camera offers a new HLG (Hybrid Log-Gamma) image profile that supports an instant HDR workflow.
Full pixel display without binning for high resolution 4K movies - The pixel display without binning in 35mm full-frame mode makes it possible to compress approximately 2.4 times as much data as required for 4K movies (QFHD: 3,840 x 2,160), minimizing moiré effects and image defects. In addition, 4K recording uses the XAVC S format with bit rates of up to 100 Mbps.
Improved fast hybrid autofocus for video recording - The fast hybrid autofocus with phase detection and contrast detection locks onto moving subjects and tracks them smoothly. A wide autofocus range, similar to that for stills, is now also available for movies. Reduced autofocus speed in the lower range allows for more pronounced effects when focusing slowly.
HLG (Hybrid Log-Gamma) for instant HDR workflow - Movies shot in HLG image mode are displayed faithfully with minimal under- or overexposed areas without color corrections.
S-Log improves gradation from shadows to mid-tones and a wide dynamic range of up to 14 steps. You can choose from a frame rate between 1 and 120/100 fps for up to 60x time-lapse and 5x slow motion.
Reliable features and controls in a compact body
The α7 III's operation is enhanced with quick controls while shooting, amazingly clear views via Tru-Finder, versatile connectivity, extended recording time with multiple power sources, and high durability and resistance in humid and dusty conditions.
Longer battery life for more shots at profile length
The new α7 III uses an NP-FZ100 battery that offers up to 2.2 times the capacity of an NP-FW50. This allows you to take up to 710 shots on a single full charge. With the optional BC-QZ1, you can charge your battery even faster.
Two media slots, support for UHS-II
With two media slots - including one with UHS-II compatibility for fast data processing - the α7 III can perform simultaneous or relay shooting, separate RAW/JPEG data and photos/videos, and move data between cards.
My Menu: get to your favorites faster
You can register up to 30 frequently used items on the new My Menu for recall in seconds. You can create and customize an optional menu.
Rating function
With the rating function, you can rate captured photos with 1 to 5 stars directly on site. For this function, if assigned to a custom button, use the playback screen.
High connectivity for smooth workflow
USB 3.1 Gen 1 compatible USB Type-C™ port provides smooth and easy high-speed remote transfer to a PC for editing large image files created with PC tethering shots.
Imaging Edge Software Suite from Sony
Use "Remote" to control shooting remotely while monitoring scenes via Live View on the PC screen; "Edit" to convert RAW data into high quality photos; and "Viewer" to view, rate and select photos from a list of shots.
Other product features:
G Lens standard zoom lens
Dual AA elements for outstanding resolution
Nano Coating by Sony reduces ghosting and flare
Direct Drive SSM for quiet, high-precision focus operation
Dust and splash resistant design
Covering the important focal length range between 24 and 105 millimeters, this new full-frame Lens offers outstanding image quality in a lightweight, compact design that photographers and videographers have come to expect from G Lenses.
The FE 24-105 mm F4 G OSS Lens can be used for a wide variety of shots such as landscapes, portraits and weddings. This lens also has a fast, accurate and quiet autofocus function for both still and video shooting, making it an ideal addition to Sony's comprehensive range of E-mount lenses.
Outstanding optical performance and superb resolution
Sony's new FE 24-105mm F4 G OSS lens guarantees razor-sharp images throughout the zoom range, while producing pleasing 'bokeh' or background blur at all focal lengths.
This high image quality is due to its sophisticated optical design with four aspherical lens elements, two of which are precision AA (Advanced Aspherical) lens elements. There are also three ED (Extra-low Dispersion) glass elements which, together with the aforementioned aspherical lens elements, ensure that chromatic aberrations are minimized and photos or videos can be taken with extremely high resolution.
The lens is also equipped with Sony's special nano-coating to minimize ghosting and light reflections and has a circular aperture to ensure the high-quality bokeh characteristic of the G series lenses.
Compact, lightweight design and shooting flexibility
The new FE 24-105mm F4 G OSS lens weighs only around 663 grams, making it the lightest lens in its class[i].
Combined with one of Sony's compact E-mount bodies, it provides photographers with a far more portable and easier-to-use camera system that significantly increases their shooting flexibility.
The new Lens is not only compact and very versatile with its focal length range of 24 to 105 mm, it is also suitable for impressive close-ups thanks to its minimum focus distance of just 38 centimeters. Optical image stabilization is also integrated, making it easier to take sharp, blur-free hand-held shots.
State-of-the-art and precise autofocus
To capture fast-moving subjects in sharp focus, the new standard zoom lens is equipped with a DDSSM (Direct Drive SSM) system that can position the lens elements extremely precisely and quietly. This autofocus and a constant F4 aperture at all focal lengths makes the SEL24105G the lens of choice for photo and video recording.
The versatility of the new standard zoom lens is further enhanced by the customizable focus hold button, a dust and splash resistant design and a fluorine coating on the front element that minimizes contamination from dust, water, oil and other contaminants.
[i] Compared to all other standard full-frame zoom Lens currently available on the market 24-105mm F4 (as of 25 October, 2017)
Outstanding image sharpness in all areas
Four aspherical elements minimize distortion, while ED (Extra-low Dispersion) glass elements minimize chromatic aberrations. A circular aperture and carefully controlled aberration shape provide more expressiveness with beautiful, smooth background bokeh and natural highlights that complement outstanding sharpness and clarity of focused areas.
Solution with one Lens for versatile use
Despite excellent optical performance and a high zoom factor, the weight is only 663 grams (23.4 ounces). The compact, lightweight design also fits E-mount lenses for outstanding system mobility and ease of use. Capture a wide variety of subjects and situations with this one powerful Lens.
Constant F4 aperture and fast AF for photos and videos
Thanks to a constant F4 aperture throughout the zoom range, brightness is guaranteed even when the focal length changes. The Direct Drive SSM AF drive system enables fast, precise, quiet focusing. All these features make the FE 24-105mm F4 G OSS an excellent choice for both stills and video recording.
Professional reliability and operability
A fluorine coating on the front lens element prevents contaminants such as oils, dirt and water from adhering to the lens. A dust- and moisture-resistant design1 and an individually adjustable focus hold button also contribute to professional reliability and operability.
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